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Shop Halsey’s new makeup brand, About-Face

Less than a month after announcing the launch of her new makeup brand, About-Face, Halsey is sharing her beauty products with fans.

Priced from $17 to $32, the vegan and cruelty-free range includes a total of 40 products, among them highlighters, eyeshadow sticks, liquid lip colors and glosses.

There’s also a trio of holographic cosmetic bags for storing your makeup stash, along with a blending sponge and setting spray.

“Many of you may already know that I have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. It is one of my greatest loves, but I have always stood firm in the belief that makeup is about feeling cool — not looking perfect,” Halsey wrote in an Instagram post announcing the launch earlier this month.

“I have worked tirelessly on this for years with an incredible team and I hope you feel my DNA all over it.”

Below, learn more about (and shop!) the top products from Halsey’s About-Face lineup.

About-Face Light Lock Highlight Fluid

A pearlescent liquid highlighter available in a trio of shades.

About-Face Light Lock Powder

A multidimensional highlighter powder that comes in four shades and can be applied with fingers or a tool.

About-Face Light Lock Stick

A pearly, stick-style highlighter that glides on for a gleaming finish and comes in three shade choices.

About-Face Paint-It Matte Lip Color

A peppermint-infused, highly pigmented matte liquid lip color available in six different shades.

About-Face Matte Fix Lip Pencil

Available in six shades, this matte liner is made with vitamins C and W along with hydrating hyaluronic acid, and claims to last for over seven hours.

About-Face Matte Fluid Eye Paint

This matte powder formula delivers smudge- and budge-free pigment in a single swipe, and comes in six shades ranging from neutral (white, nude) to bold (deep green, midnight blue).

About-Face Light Lock Lip Gloss

Available in four shades, this glossy lip oil is infused with coconut oil, peppermint and lavender, and claims to deliver “all of the sheen and none of the stick.”

About-Face Shadowstick

A highly pigmented, crayon-style eyeshadow stick with a built-in sharpener that comes in eight colors — three matte and five pearly — and promises over 10 hours of color payoff.

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